Last edited by Sacage
Thursday, May 14, 2020 | History

7 edition of The One to One Future (One to One) found in the catalog.

The One to One Future (One to One)

by Don Peppers

  • 79 Want to read
  • 1 Currently reading

Published by Currency .
Written in English


The Physical Object
Number of Pages464
ID Numbers
Open LibraryOL7440243M
ISBN 100385485662
ISBN 109780385485661

ISBN: OCLC Number: Notes: "A Currency paperback"--Title page verso. Description: xxxii, pages ; 19 cm: Responsibility. ISBN: OCLC Number: Description: xviii, pages ; 20 cm: Contents: Back from the future --Share of customer, not share of market --Collaborate with your customers --Differentiate customers, not just products --Economies of scope, not economies of scale --Manage your customers, not just your products --Engage your customers in dialogue --Take products .

The Future of One to One Marketing Introduction How context aware content, personalization and conversation create the opportunity for “web engagement” and is the future of personalized marketing. We’ve come a long way since when Don Peppers and Martha Rogers Ph.D. introduced marketing people to the concept of one-to-one Size: KB. What Is One-to-One Web Marketing? Fundamentally, one-to-one Web marketing is the practice of tailoring mes-sages, services, products, and promotions to an individual Web user. Don Peppers and Martha Rogers introduced this marketing technique when they wrote The One to One Future in One-to-one marketing is not a new concept in the physical File Size: KB.

In , Don Peppers and Martha Rogers, Ph.D. introduced the concept of one-to-one marketing in their book The One to One Future: Building Relationships One Customer at a Time. This book started the one-to-one revolution and has been published in 13 languages around the globe. The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers and a great selection of related books, art and collectibles available now at


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The One to One Future (One to One) by Don Peppers Download PDF EPUB FB2

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Then considered a radical rethinking of marketing basics, this bestselling book has Cited by:   The One to One Future.

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers/5. When Don Peppers and Martha Rogers wrote The One to One Future intheir message was very prophetic.

The Internet and individual customization were not yet popular, yet the authors foresaw the effects technology would have on marketing. The book focuses on three foundational ideas. Aim for share of customer, not share of market/5(18).

The One to One Future: Building Relationships One Customer at a Time. The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers.

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Then considered a radical rethinking of marketing basics, this bestselling book has.

The One to One Future: Building Relationships One Customer at a Time. Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow.

Already The One to One Future book tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.4/5(1).

Peppers, D. and Rogers, M. () The One-to-One Future. Double Day Publications, New York. has been cited by the following article: TITLE: Proposal of an Innovative Business Model for Customized Production in Healthcare. AUTHORS: Golboo Pourabdollahian, Giacomo Copani. The One-to-one Future 作者: Don Peppers / Martha Rogers 出版社: Piatkus Books 副标题: Building Business Relationships One Customer at a Time 出版年: 定价: USD 装帧: Paperback ISBN: The One to One Future: Don Peppers, Martha Rogers: Books - Skip to main content.

Try Prime EN Hello, Sign in Account & Lists Sign in Account & Lists Orders Try Prime Cart. Books Go Search Best Sellers Gift Ideas New Releases Deals Store Coupons 4/5(3). e to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers/5(8).

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the.

The One to One Future: Building Relationships One Customer at a Time This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged.

The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to/5(94). ONE TO ONE FUTURE Hardcover – 1 July by Don Peppers (Author)/5(5). Buy The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha Rogers (ISBN: ) from Amazon's Book Store.

Everyday low /5(8). What we do know about the one-to-one future is that it is now and personalization can go a long way to building solid customer relationships. By putting customers first and focusing on long-term value over short–term goal completion, implementing sensitive customer journey enhancements and being transparent about how customer data is used and managed, relationships can be built one customer Author: Graham Morley.

Some say that Peppers and Rogers are credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time (). Inc. Magazine managing editor George Gendron called this book “one of the two or three most important business books ever written,” while Business Week called it the “bible of the new marketing.”Website: Official website.

The One to One Future: Building Relationships One Customer at a Time A currency book: Auteurs: Don Peppers, Martha Rogers: Éditeur: Currency Doubleday, ISBN:Longueur: pages: Exporter la citation: BiBTeX EndNote RefMan4/5(1).

In the book The One to One Future: Building Relationships One Customer at a Time, Don Peppers and Martha Rogers, Ph.D. describe the marketing paradigm shift that displaces the traditional and more popular approach of selling products to a greater number of consumers to the more innovative and intimate idea of promoting an increased number of products to an individual consumer via the vehicle.

One to One Future by Don Peppers starting at $ One to One Future has 3 available editions to buy at Half Price Books Marketplace Same Low Prices, Bigger Selection, More. As recently as last year, a review on Amazon by entrepreneur Lori Grant, cofounder of Erosion Media, cited The One-to-One Future as a “should-read book on direct marketing.”.DIRECT MARKETING – THE ONE -TO -ONE FUTURE PAGUDALA SUCHITRA 1 & RAMANA KUMAR 2 1Assistant professor,Department of MBA,Rayalaseema University, Kurnool, India 2Associate Professor,Department of MBA,Sumourya Institute of Management,Kurnool, India ABSTRACT Mass marketing is obsolete.

By Bill Millar Don Peppers and Martha Rogers co-authored the seminal book The One to One Future: Building Relationships One Customer at a Time, effectively launching a Author: Erika Maguire.